About

Origolab is a creative studio specializing in 3D illustration and animation, as well as the production of images that combine CGI, artificial intelligence, and art direction. Founded in 2015, the studio emerged from our passion for creating and conceptualizing authentic visual projects that contribute to building and strengthening brands, bringing communication with design to the public.

Our Team

We are the people behind Origo Lab.

PARTNER/COORDINATION AND SERVICE

Paula Feijó

PARTNER/CREATIVE DIRECTOR

Marcelo Forlani

What do we do?

We specialize in creating 3D illustrations and animations in a variety of styles, ranging from detailed hyper-realism to low poly and cartoon charm. We draw and model everything: objects, food, cars, mockups and product packs, always with precision and attention to detail, especially when it is necessary to reproduce physical models with fidelity to the proportions and characteristics of real life.

We excel at complex simulations, including the production of moving liquids and fluids, as well as working with organic elements such as plants and flowers in 3D.

We also use artificial intelligence as a creative resource, exploring textures, simulating movements, and testing prompts that work. We conduct experiments with rapid visualization to optimize time and expand the creative process, always guided by the human eye to ensure original design far removed from the ‘more of the same.'.

We produce motion graphics, retouch advertising images and offer a solid base for the creation and development of character and avatar designs.

Who do we do it for?

We work directly with advertising agencies and brands looking for creative alternatives for their advertising campaigns. We also serve independent artists and production companies, offering innovative solutions that adapt to a variety of projects.

How do we do it?

Behind the creation, Forlani brings a diverse background, having worked at major agencies and studios. Poli, our coordinator, brings her experience as a producer and art buyer to lead the projects and operations of the studio.

Over the years, we have built a network of artists and partners that expands our production possibilities and allows us to form teams according to the needs of each project.

We work closely with agencies, producers and clients, participating in different stages of the process, from art direction and visual development to the production and finalization of the images.

This is our essence, our origin. In Latin, "origo."

Welcome!