51 ICE
MARIASÃOPAULO
We were asked to produce the launch campaign for the new 51 Ice flavors. The idea was to build a 3D splash made of drops, referring to the flavors and refreshment of each of the drinks.
We illustrated the drops in 3D with the texture of the peel and the inside of the fruit, some drops of liquid and others with the frozen look. We also did a 3D illustration of the bottle, droplets of sweat and changed the label and color of the powdered liquid to vary the flavors.
