BMW - STUDIES
CREATIVE FRAGMENTS
In this series of visual studies, we delve into the BMW universe with an artistic and experimental eye, generating images that go beyond the traditional frame. These compositions, in black and white and vibrant colors, are fragments of a visual path designed to explore the textures, lines and shadows that define the brand's aesthetic and personality.
Each image is born as an experiment, from the details of the surfaces to the contrasts that highlight its identity. The artistic and abstract approach of these studies reveals perspectives that capture innovation and movement - fundamental pillars of the brand.
Here, we show an unpolished version that reflects the creative freedom that inspires us. These frames are designed to convey the essence of the campaign we developed, but with a touch of free visual interpretation, exalting the elegance and power that characterize the BMW spirit.
